badvertisements (i’m so clever)
critical thinking comes to me naturally.

(source)
(also: TRUTH.)
if you couldn’t tell.
i ask ‘why’ all the time. i always have. sometimes it gets me in trouble. sometimes it winds up hurting me. sometimes though, it helps in sorting through the bullshit.
like advertising. i am okay with judging the shit out of advertisements. especially those aimed at men, women, weight and appearance. my heart goes fluttery fast whenever i watch television commercials in particular.
like the progresso commercial where a woman calls and speaks with a male chef who, because he is male clearly (clearly) doesn’t care about the customer’s weight loss and the joy she expels. so she asks for a woman, instead. because, obviously, all women turn into dithering piles of giggles and claps whenever one of us loses weight.
or the nutrisystem commercials claiming prepackaged, processed, gnarly foods covered in plastic will help you shed the weight you so-desperately-need-to-lose. maybe it will. but nutrisystem won’t help you develop tools to build a foundation with food not in little boxes. it won’t teach you how to view food as nourishment and as enjoyable. because, for real, boxed food rarely compares to homemade, hand crafted deliciousness.
or how about the workout programs we see in between our shows? the ones showcasing dramatic body transformations? yes, i do believe discovering a healthy weight will increase a person’s confidence as well as health. but no, i don’t think focusing solely on physical appearance as a means to happiness and wholeness is good. it’s superficial. it leaves out the person inside, the one who believes her outsides matter more than the solidity of her character. additionally, what happens when and if you stop the work out regiment? what happens when you lose that “ideal” body and gain your natural one?
or what about proactive commercials? zits are unseemly. be smooth. be clear. be perfect. hide your flaws because they’re offensive.
or, man, the over-the-counter speed pills playing dress up as diet pills?
what the fuck are we selling here?
according to american media, our outsides matter over any other piece of our selves. the size of your waist directly affects the number of friends you have. no one will like you if you’re not thin, wearing straight hair, and a white smile proving your happiness. there is always something to fix. there is always something to improve. we’re never enough.
we’re selling unobtainable ideals. we’re selling body-consciouness and food obsession. we’re selling guilt and shame and depression. we’re selling inauthentic, pitting fake against real.
i am so angry. so frustrated.
because it doesn’t matter how smart you are (i’m pretty smart and i fell for this shit). this type of advertising weasels into all lives. it catches people unguarded. there is a reason western culture breeds eating disorders and self-esteem issues. there is a reason women trade dieting tips like old family recipes and don’t bat an eyelash when a friend complains about her thighs.
what kills me the most is the apathy, the blind acceptance, of the culture we live in. i know people fight against the negativity brought by american media. i know of body acceptance movements and women’s empowerment organizations. but i know intimately the shrugging, the “it is what it is” statements.
during the oscars my aunt kept referring to the “fat lady in the background”. pointing at the screen, at her, like some displaced wild animal in the zoo of perfection. my dad joined in eventually. i simmered. i bubbled. until, eventually, i boiled over, almost yelling as i spilled, “can we not call her fat? she’s a person, in a dress. she’s a person.”
it kills me how easily we attack one another and ourselves. how we judge without reason. how we build self-worth from the surface and stop there.
i encourage you to start asking questions. to start seeing the not-so-subtle messages tucked between dippy dialogue and uppity commercial jingles. further more, i encourage you to share your opinion, even if others think you’re nuts (e.g: my parents think i’m crazy every time i spout off at the t.v.). because, whether american would like to acknowledge it or not, some malicious force is sinking into our conscious. this isn’t okay anymore. this wasn’t okay, ever.
imagine a world in which depression, anxiety, body-shame, and self-esteem were not the biggest personal issues our culture faced. imagine if we started to consider our character, if we started to measure our worth in how much we loved, how much kindness we shared? what would we look like, then?
we have more power than we think. this doesn’t have to be forever “it is what it is”.
this doesn’t have to be shrugged off anymore if we don’t want it to be.
namaste
zoe
(p.s: ironically, i post this the week after nation eating disorder week. yeah. i would)
(p.p.s: i know it’s music monday but i wrote this last night and am still pretty fired up so. music later. and really, does anyone care? eh.).











